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Electronic Commerce Research and Applications (ECRA) - Volume 10, Issue 3 论文列表

本期论文列表
Editorial Board

Contents

A fair online payment system for digital content via subliminal channel

The influence of product integration on online advertising effectiveness

A cross-cultural validation of the web usage-related lifestyle scale: An empirical investigation in china

Virtual wealth protection through virtual money exchange

Customer segmentation of multiple category data in e-commerce using a soft-clustering approach

Intimacy, familiarity and continuance intention: An extended expectation–confirmation model in web-based services

The joint effect of framing and anchoring on internet buyers’ decision-making