Editorial Board
Contents
A fair online payment system for digital content via subliminal channel
The influence of product integration on online advertising effectiveness
A cross-cultural validation of the web usage-related lifestyle scale: An empirical investigation in china
Virtual wealth protection through virtual money exchange
Customer segmentation of multiple category data in e-commerce using a soft-clustering approach
Intimacy, familiarity and continuance intention: An extended expectation–confirmation model in web-based services
The joint effect of framing and anchoring on internet buyers’ decision-making