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Electronic Commerce Research and Applications (ECRA) - Volume 11, Issue 3 论文列表

本期论文列表
Editorial Board

Contents

Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content

Consumer electronics acceptance based on innovation attributes and switching costs: The case of e-book readers

Optimizing direct response in Internet display advertising

Which is more important in Internet shopping, perceived price or trust?

The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales

Do customization programs of e-commerce companies lead to better relationship with consumers?

Online user reviews, product variety, and the long tail: An empirical investigation on online software downloads

Word sense disambiguation for spam filtering

How does background music tempo work for online shopping?