Editorial Board
Contents
Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content
Consumer electronics acceptance based on innovation attributes and switching costs: The case of e-book readers
Optimizing direct response in Internet display advertising
Which is more important in Internet shopping, perceived price or trust?
The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
Do customization programs of e-commerce companies lead to better relationship with consumers?
Online user reviews, product variety, and the long tail: An empirical investigation on online software downloads
Word sense disambiguation for spam filtering
How does background music tempo work for online shopping?