Website design, trust and culture: An eight country investigation
作者：
Highlights：
• Website design elements, trust, and transaction security are examined across 8 countries.
• Cultural values such as uncertainty avoidance are important for user design perceptions.
• Country economic and technological conditions temper use perceptions.
• Clustering theory is extended to website design affording insights to website localization.
摘要
•Website design elements, trust, and transaction security are examined across 8 countries.•Cultural values such as uncertainty avoidance are important for user design perceptions.•Country economic and technological conditions temper use perceptions.•Clustering theory is extended to website design affording insights to website localization.
论文关键词：Culture,Website design,Website trust,Transaction security,Theory of trust and social capital,Clustering theory
论文评审过程：Received 19 July 2012, Revised 15 March 2013, Accepted 16 March 2013, Available online 4 April 2013.
论文官网地址：https://doi.org/10.1016/j.elerap.2013.03.007
