Automated buyer profiling control based on human privacy attitudes

作者：

Highlights：

• We present a novel automated buyer profiling control mechanism.

• It is based on pseudonym changes performed according to human privacy attitudes.

• Agents automatically decide whether reusing or changing their pseudonyms.

• We present the results of an extensive experimental evaluation of the mechanism based on an application scenario.

摘要

•We present a novel automated buyer profiling control mechanism.•It is based on pseudonym changes performed according to human privacy attitudes.•Agents automatically decide whether reusing or changing their pseudonyms.•We present the results of an extensive experimental evaluation of the mechanism based on an application scenario.

论文关键词：E-commerce,Privacy,Buyer profiling,Pseudonymity,Automated pseudonym change,Customer profiling,Agent-based e-commerce

论文评审过程：Received 28 June 2012, Revised 8 May 2013, Accepted 11 May 2013, Available online 20 May 2013.

论文官网地址：https://doi.org/10.1016/j.elerap.2013.05.001