The role of sunk costs in online consumer decision-making
作者：
Highlights：
• The first to discuss the effects of sunk costs on online shopping in a hospitality context.
• Experimental design to examine the effects of sunk costs on the consumers’ options.
• Sunk costs have significant effects on consumer online shopping behavior.
• The sunk costs of an initial choice and a new choice had interaction effects on consumer intention.
• The sunk costs and service quality of an initial choice and new choice would affect the level of regret.
摘要
•The first to discuss the effects of sunk costs on online shopping in a hospitality context.•Experimental design to examine the effects of sunk costs on the consumers’ options.•Sunk costs have significant effects on consumer online shopping behavior.•The sunk costs of an initial choice and a new choice had interaction effects on consumer intention.•The sunk costs and service quality of an initial choice and new choice would affect the level of regret.
论文关键词：Online shopping,Product characteristics,Sunk cost,Service quality,Regret,Consumer choice
论文评审过程：Received 27 November 2012, Revised 29 August 2013, Accepted 1 October 2013, Available online 11 October 2013.
论文官网地址：https://doi.org/10.1016/j.elerap.2013.10.001
