Utilitarian motivations in online consumption: Dimensional structure and scales
作者：
Highlights：
• We delimit a full structure for the utilitarian motivations in online consumption.
• Measurement scales are proposed for every utilitarian motivation.
• Qualitative analyses are applied to purify a full structure of motivations.
• Confirmatory analyses are applied to validate motivational structure and scales.
• We conclude a nine-dimension utilitarian motivational structure for online consumption.
摘要
•We delimit a full structure for the utilitarian motivations in online consumption.•Measurement scales are proposed for every utilitarian motivation.•Qualitative analyses are applied to purify a full structure of motivations.•Confirmatory analyses are applied to validate motivational structure and scales.•We conclude a nine-dimension utilitarian motivational structure for online consumption.
论文关键词：Online consumption,Utilitarian motivations,Full dimensional structure,Measurement scales,Validation
论文评审过程：Received 31 May 2013, Revised 31 January 2014, Accepted 22 February 2014, Available online 5 March 2014.
论文官网地址：https://doi.org/10.1016/j.elerap.2014.02.002
