Optimal decisions on group buying option with a posted retail price and heterogeneous demand
作者：
Highlights：
• Assuming the demand is heterogeneous, we make optimal decisions on group buying facing a retail option.
• Customers are classified by their sensitivity on participating group buying.
• Only in the individualistic dominant market, there probably is a group buying option improving the total revenue.
• We also extend two types customer classification to multiple types in this paper.
• Sometimes, discrimination may increase revenue.
摘要
•Assuming the demand is heterogeneous, we make optimal decisions on group buying facing a retail option.•Customers are classified by their sensitivity on participating group buying.•Only in the individualistic dominant market, there probably is a group buying option improving the total revenue.•We also extend two types customer classification to multiple types in this paper.•Sometimes, discrimination may increase revenue.
论文关键词：Pricing,Group buying,Heterogeneous demand,Revenue maximization
论文评审过程：Received 1 November 2013, Revised 21 October 2014, Accepted 22 October 2014, Available online 5 November 2014.
论文官网地址：https://doi.org/10.1016/j.elerap.2014.10.005
