What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value

作者：

Highlights：

• Confirmation was positively related to perceived value and satisfaction.

• Free alternatives to paid apps negatively affects a user’s intention to purchase.

• Increasing value-for-money will increase intention to purchase apps.

• Intention to purchase apps was different between users and potential users.

摘要

•Confirmation was positively related to perceived value and satisfaction.•Free alternatives to paid apps negatively affects a user’s intention to purchase.•Increasing value-for-money will increase intention to purchase apps.•Intention to purchase apps was different between users and potential users.

论文关键词：Mobile apps,Expectation confirmation model,Continuance,Paid apps,Purchase intention

论文评审过程：Received 28 October 2013, Revised 21 November 2014, Accepted 21 November 2014, Available online 17 December 2014.

论文官网地址：https://doi.org/10.1016/j.elerap.2014.11.003