Visualizing market structure through online product reviews: Integrate topic modeling, TOPSIS, and multi-dimensional scaling approaches

作者：

Highlights：

• Apply Topic modeling to group synonyms under a topic to avoid human intervention and improve automatic market structure generation.

• Develop the WVAP method to filter noises in Topic modeling results to elicit market structure.

• Besides perceptual maps of product positioning, the proposed framework can provide rankings of products.

摘要

•Apply Topic modeling to group synonyms under a topic to avoid human intervention and improve automatic market structure generation.•Develop the WVAP method to filter noises in Topic modeling results to elicit market structure.•Besides perceptual maps of product positioning, the proposed framework can provide rankings of products.

论文关键词：Market structure,Text mining,Topic modeling,Ranking of products,TOPSIS

论文评审过程：Received 28 September 2013, Revised 20 November 2014, Accepted 21 November 2014, Available online 12 December 2014.

论文官网地址：https://doi.org/10.1016/j.elerap.2014.11.004