Editorial Board
Contents
Special section on e-selling and online engagement
E-selling: A new avenue of research for service design and online engagement
The effect of website features in online relationship marketing: A case of online hotel booking
An eye-tracking study of the Elaboration Likelihood Model in online shopping
Promoting sales of online games through customer engagement
Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter