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Electronic Commerce Research and Applications (ECRA) - Volume 14, Issue 4 论文列表

本期论文列表
Editorial Board

Contents

Special section on e-selling and online engagement

E-selling: A new avenue of research for service design and online engagement

The effect of website features in online relationship marketing: A case of online hotel booking

An eye-tracking study of the Elaboration Likelihood Model in online shopping

Promoting sales of online games through customer engagement

Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter