Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation

作者：

Highlights：

• Based on the SCT and systems theory, an explanatory theoretical model is proposed.

• The results integrate findings of cognitive science and system development research.

• OGB managers can leverage platform to enhance social capital and consumer benefits.

• Active participation mediates the effect of social capital on OGB consumer benefits.

• Synergic functionalities of platform can enhance the efficiency of OGB processes.

摘要

•Based on the SCT and systems theory, an explanatory theoretical model is proposed.•The results integrate findings of cognitive science and system development research.•OGB managers can leverage platform to enhance social capital and consumer benefits.•Active participation mediates the effect of social capital on OGB consumer benefits.•Synergic functionalities of platform can enhance the efficiency of OGB processes.

论文关键词：Online group buying,Social capital,Active participation,Benefit creation,Platform synergy,Systems theory

论文评审过程：Received 19 September 2014, Revised 3 June 2015, Accepted 3 July 2015, Available online 22 July 2015, Version of Record 7 December 2015.

论文官网地址：https://doi.org/10.1016/j.elerap.2015.07.003