Electronic Commerce Research and Applications（ECRA ）的VOLUME 24论文列表

卷期号： Volume 24

发布时间： July–August 2017

卷期年份： 2017

Contents

Why do consumers participate in brand microblogs?

Effect of online personalization services on complementary firms

Digital blockchain networks appear to be following Metcalfe’s Law

Cost-sensitive boosted tree for loan evaluation in peer-to-peer lending

Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach

How increased social presence through co-browsing influences user engagement in collaborative online shopping