Contents
Why do consumers participate in brand microblogs?
Effect of online personalization services on complementary firms
Digital blockchain networks appear to be following Metcalfe’s Law
Cost-sensitive boosted tree for loan evaluation in peer-to-peer lending
Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach
How increased social presence through co-browsing influences user engagement in collaborative online shopping