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Electronic Commerce Research and Applications (ECRA) - Volume 24 论文列表

本期论文列表
Contents

Why do consumers participate in brand microblogs?

Effect of online personalization services on complementary firms

Digital blockchain networks appear to be following Metcalfe’s Law

Cost-sensitive boosted tree for loan evaluation in peer-to-peer lending

Applying push-pull-mooring to investigate channel switching behaviors: M-shopping self-efficacy and switching costs as moderators

Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach

How increased social presence through co-browsing influences user engagement in collaborative online shopping