A cognitive buying decision-making process in B2B e-commerce using Analytic-MLP

作者：

Highlights：

• A novel organisational buyer decision-making process in B2B e-commerce is presented.

• Analytic-MLP represents cognitive reasoning for decision filtering.

• Intransitive sets of judgments were analysed using a pairwise comparison matrix.

• Knowledge acquisition resolves conflicts of ideas in decision-making.

• Decision-makers can interactively explore and revise their judgements, based on congruence and dissonance measures.

摘要

•A novel organisational buyer decision-making process in B2B e-commerce is presented.•Analytic-MLP represents cognitive reasoning for decision filtering.•Intransitive sets of judgments were analysed using a pairwise comparison matrix.•Knowledge acquisition resolves conflicts of ideas in decision-making.•Decision-makers can interactively explore and revise their judgements, based on congruence and dissonance measures.

论文关键词：Buying decision-making process,Analytic-MLP,B2B e-commerce,Cognitive reasoning

论文评审过程：Received 4 May 2016, Revised 14 August 2017, Accepted 17 August 2017, Available online 24 August 2017, Version of Record 1 September 2017.

论文官网地址：https://doi.org/10.1016/j.elerap.2017.08.002