Winning the crowd in online fundraising platforms: The roles of founder and project features

作者:

Highlights:

• Influential factors of successful crowdfunding projects are identified.

• The roles of founder and project features of crowdfunding projects are examined.

• Most features except funding goal have a positive effect on crowd-fundraising.

• Funding goal and campaign duration have a negative interaction effect on fundraising.

摘要

•Influential factors of successful crowdfunding projects are identified.•The roles of founder and project features of crowdfunding projects are examined.•Most features except funding goal have a positive effect on crowd-fundraising.•Funding goal and campaign duration have a negative interaction effect on fundraising.

论文关键词:Crowdfunding,Successful fundraising,Founder features,Project features,Online fundraising platforms,Kickstarter

论文评审过程:Received 19 December 2016, Revised 4 September 2017, Accepted 5 September 2017, Available online 9 September 2017, Version of Record 23 September 2017.

论文官网地址:https://doi.org/10.1016/j.elerap.2017.09.002