Editorial Board
Contents
Predicting the helpfulness of online product reviews: A multilingual approach
Informational and/or transactional websites: Strategic choices in a distribution channel
Initial trust and intentions to buy: The effect of vendor-specific guarantees, customer reviews and the role of online shopping experience☆
A novel methodology for optimizing display advertising campaigns using genetic algorithms
The Opinion Management Framework: Identifying and addressing customer concerns extracted from online product reviews
Success factors in Title III equity crowdfunding in the United States
A Novel behavioral scoring model for estimating probability of default over time in peer-to-peer lending
An experimental study of Chinese tourists using a company-hosted WeChat official account
Leveraging industry standards to improve the environmental sustainability of a supply chain
Understanding the importance of interaction between creators and backers in crowdfunding success
On the effects of perceived value in the mobile moment
Social media, information presentation, consumer involvement, and cross-border adoption of pop culture products
Harnessing social media for health information management
Social commerce development in emerging markets