Social commerce development in emerging markets
作者：
Highlights：
• This study explores the development of a new form of social commerce in emerging markets.
• Analysis of growth from three aspects; social, technical and socio-technical was explored.
• Finding suggests that form factors are an important part of the development of social commerce.
• Familiarity and trust play a major role in mediating exchange between sellers and buyers.
• Finally, Word of Mouth plays a vital role in building trust and intention to search for products.
摘要
•This study explores the development of a new form of social commerce in emerging markets.•Analysis of growth from three aspects; social, technical and socio-technical was explored.•Finding suggests that form factors are an important part of the development of social commerce.•Familiarity and trust play a major role in mediating exchange between sellers and buyers.•Finally, Word of Mouth plays a vital role in building trust and intention to search for products.
论文关键词：Electronic commerce,Emerging markets,Instagram,Social commerce,Social media,Social networks
论文评审过程：Received 22 December 2017, Revised 23 December 2017, Accepted 23 December 2017, Available online 26 December 2017, Version of Record 4 January 2018.
论文官网地址：https://doi.org/10.1016/j.elerap.2017.12.008
