Impacts of service uncertainty in bundling strategies on heterogeneous consumers
作者：
Highlights：
• We introduce uncertainty in service quality into the bundling strategy that is modeled.
• We solve a modeling problem related to price competition between bundling and individual sales.
• We discuss the impact of service uncertainty, cost sensitivity and product quality in our results.
• The discount can contribute or counterbalance the impact of service uncertainty.
摘要
•We introduce uncertainty in service quality into the bundling strategy that is modeled.•We solve a modeling problem related to price competition between bundling and individual sales.•We discuss the impact of service uncertainty, cost sensitivity and product quality in our results.•The discount can contribute or counterbalance the impact of service uncertainty.
论文关键词：Analytics,Bundling strategy,Heterogeneous consumers,Price competition,Service uncertainty,Theory development
论文评审过程：Received 20 September 2017, Revised 9 January 2018, Accepted 7 February 2018, Available online 10 February 2018, Version of Record 10 March 2018.
论文官网地址：https://doi.org/10.1016/j.elerap.2018.02.003
