Do reviews from friends and the crowd affect online consumer posting behaviour differently?

作者：

Highlights：

• We study friends’ and the crowd’s different impact on consumer posting behaviour.

• The volume, valence and variance of friends’ and the crowd’s reviews are examined.

• It is mostly friends’ reviews that enhance the likelihood of posting.

• The valence and variance of the crowd’s reviews were not significance when friends’ reviews were omitted in our model.

• The volume of friends’ reviews is more influential than other factors.

摘要

•We study friends’ and the crowd’s different impact on consumer posting behaviour.•The volume, valence and variance of friends’ and the crowd’s reviews are examined.•It is mostly friends’ reviews that enhance the likelihood of posting.•The valence and variance of the crowd’s reviews were not significance when friends’ reviews were omitted in our model.•The volume of friends’ reviews is more influential than other factors.

论文关键词：Crowd’s reviews,Friends’ reviews,Online reviews,Posting behaviour,Review valence,Review variance,Review volume,Social influence,Social networks,Word-of-mouth

论文评审过程：Received 25 August 2017, Revised 18 January 2018, Accepted 18 January 2018, Available online 31 January 2018, Version of Record 26 May 2018.

论文官网地址：https://doi.org/10.1016/j.elerap.2018.01.007