What affects the user stickiness of the mainstream media websites in China?

作者：

Highlights：

• Many Chinese mainstream media’s websites have relatively lower user stickiness.

• They should focus on improving content quality, authenticity, timeliness and openness.

• More efforts are needed to improve online users’ sense of participation and enthusiasm.

• User stickiness of these websites can be enhanced by engaging users through social interactions.

摘要

•Many Chinese mainstream media’s websites have relatively lower user stickiness.•They should focus on improving content quality, authenticity, timeliness and openness.•More efforts are needed to improve online users’ sense of participation and enthusiasm.•User stickiness of these websites can be enhanced by engaging users through social interactions.

论文关键词：E-government,Empirical research,Mainstream media,Social influence,Social media,Survey methods,User stickiness,Website user stickiness

论文评审过程：Received 29 January 2018, Revised 2 May 2018, Accepted 2 May 2018, Available online 4 May 2018, Version of Record 8 May 2018.

论文官网地址：https://doi.org/10.1016/j.elerap.2018.05.001