Combinatorial advertising internet auctions

作者：

Highlights：

• Two combinatorial extensions of the Generalised Second Price Auction are considered.

• The extensions concern the possibility of bidding for consecutive advertising slots.

• Combination of slots could host images and videos besides texts.

• The auctioneer’s revenue is sensitive with respect to the extension.

摘要

•Two combinatorial extensions of the Generalised Second Price Auction are considered.•The extensions concern the possibility of bidding for consecutive advertising slots.•Combination of slots could host images and videos besides texts.•The auctioneer’s revenue is sensitive with respect to the extension.

论文关键词：Advertising auctions,Generalised second price auctions,Combinatorial auctions

论文评审过程：Received 13 March 2018, Revised 13 October 2018, Accepted 28 October 2018, Available online 1 November 2018, Version of Record 22 November 2018.

论文官网地址：https://doi.org/10.1016/j.elerap.2018.10.005