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Electronic Commerce Research and Applications (ECRA) - Volume 33 论文列表

本期论文列表
Editorial Board

Publisher Note

Effectiveness of online behavioral targeting: A psychological perspective

Scalable modelling and recommendation using wiki-based crowdsourced repositories

The advent of the sharing culture and its effect on product pricing

Let’s play the search game: Strategic and behavioral properties of sponsored search auction mechanisms

A bibliographic survey of business models, service relationships, and technology in electronic commerce

Identifying valuable customer segments in online fashion markets: An implication for customer tier programs

The role of supply chain finance in improving the competitive advantage of online retailing enterprises

Antecedents of trust and continuance intention in mobile payment platforms: The moderating effect of gender