Social influence in first-time and upgrade adoption

作者：

Highlights：

• Social influence is a key predictor of upgrade adoption.

• Well-connected adopters exert stronger influence in first-time adoption.

• Upgrade adopters with high homophily create significant influence.

• Less-connected non-adopters are more susceptible to influence in first-time adoption.

• Non-adopters of upgrades with more reciprocity are more susceptible to influence in upgrade adoption.

摘要

•Social influence is a key predictor of upgrade adoption.•Well-connected adopters exert stronger influence in first-time adoption.•Upgrade adopters with high homophily create significant influence.•Less-connected non-adopters are more susceptible to influence in first-time adoption.•Non-adopters of upgrades with more reciprocity are more susceptible to influence in upgrade adoption.

论文关键词：Empirical research,First-time adoption,Informative influence,Influential adopters,Normative influence,Potential adopters,Social influence,Social media,Susceptibility,Upgrade adoption

论文评审过程：Received 9 February 2018, Revised 4 February 2019, Accepted 5 February 2019, Available online 7 February 2019, Version of Record 13 February 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100834