Will this session end with a purchase? Inferring current purchase intent of anonymous visitors
作者：
Highlights：
• The work infers the purchase intent of anonymous visitors from their clickstream information.
• Temporal dynamics and products trendiness provide good classification of anonymous visitors’ purchase intent.
• The results are demonstrated over two different large scale datasets obtain from two different retailers: YooChoose and Zalando.
• We present a generalized model for classification at new sites for the bootstrap phase.
• Our model identifies online signals for purchase intent that can be used for online purchase prediction.
摘要
•The work infers the purchase intent of anonymous visitors from their clickstream information.•Temporal dynamics and products trendiness provide good classification of anonymous visitors’ purchase intent.•The results are demonstrated over two different large scale datasets obtain from two different retailers: YooChoose and Zalando.•We present a generalized model for classification at new sites for the bootstrap phase.•Our model identifies online signals for purchase intent that can be used for online purchase prediction.
论文关键词：Purchase intent,Anonymous visitors,Session dynamics,Products trendiness,Temporal session information
论文评审过程：Received 4 October 2018, Revised 3 February 2019, Accepted 9 February 2019, Available online 26 February 2019, Version of Record 5 March 2019.
论文官网地址：https://doi.org/10.1016/j.elerap.2019.100836
