Editorial Board
Units of time do matter: How countdown time units affect consumers’ intentions to participate in group-buying offers
How to derive causal insights for digital commerce in China? A research commentary on computational social science methods
Analyzing dynamic review manipulation and its impact on movie box office revenue
Effect of security investment strategy on the business value of managed security service providers
Bipolar influence of firm-generated content on customers’ offline purchasing behavior: A field experiment in China
A graph-oriented model for hierarchical user interest in precision social marketing
What drives the adoption of crypto-payments by online retailers?
Optimistic overconfidence in electronic reverse auctions
How do goal and product knowledge specificity influence online channel choice? A polynomial regression analysis
Linking relationship equity to brand resonance in a social networking brand community
Facebook brand community bonding: The direct and moderating effect of value creation behaviour
The routine use of mobile health services in the presence of health consciousness
E-commerce supply chains under capital constraints
Online ad effectiveness evaluation with a two-stage method using a Gaussian filter and decision tree approach
Procurement strategies of E-retailers under different logistics distributions with quality- and service-dependent demand
Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
Collaborative targeting: Biclustering-based online ad recommendation
Hierarchical effects of website aesthetics on customers’ intention to book on hospitality sharing economy platforms
What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness