The value of horizontal cooperation in online retail channels

作者：

Highlights：

• The horizontal cooperation can be established when the private market of the platform-scheme retailer is at an intermediate level.

• Under certain conditions, a sufficiently high private market of the platform-scheme retailer could promote the horizontal cooperation.

• Under other conditions, a sufficiently small size of the private market of the platform-scheme retailer can also promote horizontal cooperation.

• The value of horizontal cooperation on improving the performance of the entire supply chain could be enhanced under a more fierce competition market.

摘要

•The horizontal cooperation can be established when the private market of the platform-scheme retailer is at an intermediate level.•Under certain conditions, a sufficiently high private market of the platform-scheme retailer could promote the horizontal cooperation.•Under other conditions, a sufficiently small size of the private market of the platform-scheme retailer can also promote horizontal cooperation.•The value of horizontal cooperation on improving the performance of the entire supply chain could be enhanced under a more fierce competition market.

论文关键词：E-commerce,Horizontal cooperation,Online retailing,Channel coordination,Platform scheme

论文评审过程：Received 9 October 2017, Revised 5 September 2019, Accepted 16 September 2019, Available online 31 October 2019, Version of Record 21 November 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100897