Effect of online product reviews on third parties’ selling on retail platforms

作者：

Highlights：

• Online product reviews impact the competition among different types of products in different ways.

• The platform retailer’s superior review system may increase the third party’s review advantage/disadvantage.

• The third party sells on the retailer’s platform may enlarge product differentiation created by asymmetric reviews.

• The retailer’s credible review system is attractive to the third party.

摘要

•Online product reviews impact the competition among different types of products in different ways.•The platform retailer’s superior review system may increase the third party’s review advantage/disadvantage.•The third party sells on the retailer’s platform may enlarge product differentiation created by asymmetric reviews.•The retailer’s credible review system is attractive to the third party.

论文关键词：Coopetition,Online product reviews,Platform effect,Third-party sellers,Retail platform

论文评审过程：Received 12 December 2018, Revised 13 September 2019, Accepted 13 September 2019, Available online 31 October 2019, Version of Record 23 December 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100900