Differentiated products pricing with consumer network acceptance in a dual-channel supply chain

作者：

Highlights：

• Based on consumer network acceptance, we establish demand and profit functions.

• Consumer network acceptance plays a key role in differentiated products pricing.

• Analyze the working mechanism of consumer behaviors on supply chain pricing.

• Discuss the optimal pricing of two products, the differences in profit and demand.

摘要

•Based on consumer network acceptance, we establish demand and profit functions.•Consumer network acceptance plays a key role in differentiated products pricing.•Analyze the working mechanism of consumer behaviors on supply chain pricing.•Discuss the optimal pricing of two products, the differences in profit and demand.

论文关键词：Consumer network acceptance,Differentiated products,Pricing,Supply chain

论文评审过程：Received 16 January 2019, Revised 1 December 2019, Accepted 1 December 2019, Available online 11 December 2019, Version of Record 19 December 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100915