Operation strategies for an omni-channel supply chain: Who is better off taking on the online channel and offline service?

作者：

Highlights：

• We explore the channel structure selection problem under the omni-channel retailing background.

• We analyze the consumer service providing strategy of the omni-channel supply chain.

• We design contracts to achieve the coordination of the omni-channel supply chain.

摘要

•We explore the channel structure selection problem under the omni-channel retailing background.•We analyze the consumer service providing strategy of the omni-channel supply chain.•We design contracts to achieve the coordination of the omni-channel supply chain.

论文关键词：Channel selection,Coordination,Display showrooms,Omni-channel retail,O2O supply chain

论文评审过程：Received 2 October 2018, Revised 2 December 2019, Accepted 2 December 2019, Available online 11 December 2019, Version of Record 7 January 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100918