Influencing factors of the persuasiveness of online reviews considering persuasion methods

作者：

Highlights：

• We focus on Persuasiveness of Online Reviews and propose four Persuasion Methods.

• We refer related psychology and linguistic theories.

• Text mining techniques are employed to study persuasion methods.

• Combine the characteristics of online review content and reviewers with text information.

摘要

•We focus on Persuasiveness of Online Reviews and propose four Persuasion Methods.•We refer related psychology and linguistic theories.•Text mining techniques are employed to study persuasion methods.•Combine the characteristics of online review content and reviewers with text information.

论文关键词：Online review,Persuasiveness,Persuasion method,Text mining,Benchmark lexicon,Regression analysis

论文评审过程：Received 2 July 2019, Revised 27 November 2019, Accepted 27 November 2019, Available online 12 December 2019, Version of Record 27 December 2019.

论文官网地址：https://doi.org/10.1016/j.elerap.2019.100912