What determines online transaction price dispersion? Evidence from the largest online platform in China
作者：
Highlights：
• Consumers face high risk of mismatch purchases in internet shopping.
• Sellers engage in strategic pricing behaviors, including loss-leader pricing and dynamic pricing.
• There is large and persistent transaction price dispersion on the internet, especially across stores.
• Factors that determine online transaction price dispersion are comprehensively examined.
摘要
•Consumers face high risk of mismatch purchases in internet shopping.•Sellers engage in strategic pricing behaviors, including loss-leader pricing and dynamic pricing.•There is large and persistent transaction price dispersion on the internet, especially across stores.•Factors that determine online transaction price dispersion are comprehensively examined.
论文关键词：Price dispersion,Loss-leader pricing,Search,Information asymmetry,Internet market
论文评审过程：Received 15 August 2018, Revised 13 January 2020, Accepted 6 March 2020, Available online 12 March 2020, Version of Record 11 June 2020.
论文官网地址：https://doi.org/10.1016/j.elerap.2020.100968
