Understanding multiscreening phenomenon for online shopping through perspective of self-regulation and dual process theory: Case of Chinese young generation

作者：

Highlights：

• The adoption of multiscreening has been studied in context of online shopping.

• Dual system model of self-regulation has been developed as theoretical basis.

• Both conscious and nonconscious factors are found active while multiscreening.

摘要

•The adoption of multiscreening has been studied in context of online shopping.•Dual system model of self-regulation has been developed as theoretical basis.•Both conscious and nonconscious factors are found active while multiscreening.

论文关键词：Chinese young generation,Dual system model,Multiscreen,Multiple screens,Multi-screening,Multiscreening,Online shopping,Self-regulation

论文评审过程：Received 15 December 2019, Revised 12 June 2020, Accepted 13 June 2020, Available online 17 June 2020, Version of Record 2 July 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.100988