Organic and online attributes for buying and selling agricultural products in the e-marketplace in Spain

作者：

Highlights：

• The study aims to highlight an example of the online shopping of organic products.

• The results reveal recommendations that may be interesting for the managers of organic e-markets.

• Offline and online shopping prompt consumers to behave differently.

• Attitudes and intention to use are studied under the theory of reasoned action.

摘要

•The study aims to highlight an example of the online shopping of organic products.•The results reveal recommendations that may be interesting for the managers of organic e-markets.•Offline and online shopping prompt consumers to behave differently.•Attitudes and intention to use are studied under the theory of reasoned action.

论文关键词：Agriculture,Food,Organic consumers and producers,E-marketplace,Online shopping

论文评审过程：Received 19 January 2020, Revised 28 May 2020, Accepted 8 July 2020, Available online 14 July 2020, Version of Record 31 July 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.100992