Network prominence and e-store performance in social marketplace: A nuanced typology and empirical evidence

作者：

Highlights：

• A typology of seller’s network prominence in social marketplace is provided.

• Indegree centralities positively affect seller’s sales performance.

• The effect of the indegree centrality among buyers is much stronger than that of the indegree centrality among sellers.

• Both outdegree centralities negatively affect seller’s sales performance with comparable impacts.

摘要

•A typology of seller’s network prominence in social marketplace is provided.•Indegree centralities positively affect seller’s sales performance.•The effect of the indegree centrality among buyers is much stronger than that of the indegree centrality among sellers.•Both outdegree centralities negatively affect seller’s sales performance with comparable impacts.

论文关键词：Network prominence,Degree centrality,Social marketplace,Social network service (SNS),Social commerce performance

论文评审过程：Received 27 October 2019, Revised 14 April 2020, Accepted 8 July 2020, Available online 12 July 2020, Version of Record 13 August 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.100991