Optimal product selection and pricing strategies for platform vendors under two-sided network effects

作者：

Highlights：

• Develop a game-theoretical model to study the platform’s optimal product-mix selection decision.

• Compare different pricing mechanisms.

• Investigate the impacts of two-sided network effects on the platform’s optimal decisions.

摘要

•Develop a game-theoretical model to study the platform’s optimal product-mix selection decision.•Compare different pricing mechanisms.•Investigate the impacts of two-sided network effects on the platform’s optimal decisions.

论文关键词：Platform vendors,Product-mix selection,First-party products,Two-sided network effects

论文评审过程：Received 3 June 2019, Revised 17 May 2020, Accepted 26 May 2020, Available online 13 July 2020, Version of Record 7 August 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.100990