Signaling trust: Cues from Instagram posts
作者：
Highlights：
• Cue utilization theory explains how consumers internalize the characteristics of posts as trusted cues.
• Trust online theory emphasizes the mediating role of trust in Instagram posts, which generate positive responses toward the products.
• The popularity and the argument quality are significant cues for users to trust the Instagram post.
• Visually appealing posts provide information on the product’s intrinsic attributes, which attract Instagram users.
• The posts' trusted cues provide vital evaluative information that influence the consumers' positive responses toward the product.
摘要
•Cue utilization theory explains how consumers internalize the characteristics of posts as trusted cues.•Trust online theory emphasizes the mediating role of trust in Instagram posts, which generate positive responses toward the products.•The popularity and the argument quality are significant cues for users to trust the Instagram post.•Visually appealing posts provide information on the product’s intrinsic attributes, which attract Instagram users.•The posts' trusted cues provide vital evaluative information that influence the consumers' positive responses toward the product.
论文关键词：Cue utilization theory,Instagram,Trust online,Social media
论文评审过程：Received 25 July 2019, Revised 19 July 2020, Accepted 23 July 2020, Available online 27 July 2020, Version of Record 7 August 2020.
论文官网地址：https://doi.org/10.1016/j.elerap.2020.100998
