Cooperative strategy for a dual-channel supply chain with the influence of free-riding customers

作者：

Highlights：

• Customer’s diverse purchasing behavior when facing multiple channels is considered.

• Customer free-riding behavior is paid significant attention.

• The exact influence of free-riding behavior on pricing and profits is explored.

• The proposed strategy can remove negative influence of free-riding on the retailer.

• The proposed strategy can realize members’ win-win situation when free-riding exists.

摘要

•Customer’s diverse purchasing behavior when facing multiple channels is considered.•Customer free-riding behavior is paid significant attention.•The exact influence of free-riding behavior on pricing and profits is explored.•The proposed strategy can remove negative influence of free-riding on the retailer.•The proposed strategy can realize members’ win-win situation when free-riding exists.

论文关键词：Dual-channel supply chain,Customer behavior,Free-riding,Channel conflict,Channel cooperation

论文评审过程：Received 18 January 2019, Revised 17 July 2020, Accepted 4 August 2020, Available online 11 August 2020, Version of Record 17 August 2020.

论文官网地址：https://doi.org/10.1016/j.elerap.2020.101001