Multichannel retail competition with product returns: Effects of restocking fee legislation

作者:

Highlights:

• Conditions under which equilibria exists in retailer’s online expansion.

• Equilibrium structure is determined by the values of the return rate, the refund rate, and the online channel attraction.

• It results profitable to refurbish and reintroduce returned items into the forward chain multiple times.

• Customers will accept a restocking fee provided they view the online purchase as having higher quality than a B&M purchase.

摘要

•Conditions under which equilibria exists in retailer’s online expansion.•Equilibrium structure is determined by the values of the return rate, the refund rate, and the online channel attraction.•It results profitable to refurbish and reintroduce returned items into the forward chain multiple times.•Customers will accept a restocking fee provided they view the online purchase as having higher quality than a B&M purchase.

论文关键词:Multichannel competition,Online retailing,Returns management,Restocking fee,Multinomial logit demand model

论文评审过程:Received 13 October 2019, Revised 5 July 2020, Accepted 9 July 2020, Available online 16 July 2020, Version of Record 29 August 2020.

论文官网地址:https://doi.org/10.1016/j.elerap.2020.100993