How does duplicate tweeting boost social media exposure to scholarly articles?

作者：

Highlights：

• Few studies disclose how duplicate tweeting strategy boosts social media exposure to online information, especially to scientific publications.

• Several novel metrics are proposed to measure the behavior of duplicate tweeting.

• Social media exposures to scholarly articles have significant marginal effects as the number of duplicate tweeting increases.

• The interval of duplicate tweeting is negatively correlated with social media exposure to scholarly articles.

• Posting non-duplicate content can bring more online exposure to articles, facilitating more discussion or conversations.

摘要

•Few studies disclose how duplicate tweeting strategy boosts social media exposure to online information, especially to scientific publications.•Several novel metrics are proposed to measure the behavior of duplicate tweeting.•Social media exposures to scholarly articles have significant marginal effects as the number of duplicate tweeting increases.•The interval of duplicate tweeting is negatively correlated with social media exposure to scholarly articles.•Posting non-duplicate content can bring more online exposure to articles, facilitating more discussion or conversations.

论文关键词：Altmetrics,Duplicate tweeting,Social media exposure,Information diffusion

论文评审过程：Received 29 July 2021, Revised 29 December 2021, Accepted 3 January 2022, Available online 20 January 2022, Version of Record 20 January 2022.

论文官网地址：https://doi.org/10.1016/j.joi.2022.101249