Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

作者：

Highlights：

• We study consumers’ engagement online through websites and social networking sites and related peer recommendations.

• Data has been collected from Generation Y consumer segments who shop online.

• Online shopping via Facebook and website service quality has positive effect on trust.

• Peer recommendations have a significantly stronger influence on attitudes of females than they do on attitudes of males.

• Trust has a positive and significant effect on attitude toward e-tailer and loyalty intentions.

摘要

•We study consumers’ engagement online through websites and social networking sites and related peer recommendations.•Data has been collected from Generation Y consumer segments who shop online.•Online shopping via Facebook and website service quality has positive effect on trust.•Peer recommendations have a significantly stronger influence on attitudes of females than they do on attitudes of males.•Trust has a positive and significant effect on attitude toward e-tailer and loyalty intentions.

论文关键词：Facebook,Online shopping,Peer recommendations,Trust,Gender

论文评审过程：Received 15 January 2015, Revised 24 March 2015, Accepted 14 April 2015, Available online 13 May 2015.

论文官网地址：https://doi.org/10.1016/j.ijinfomgt.2015.04.008