MKTSCI - volume 38 - 2019 论文列表 |
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Volume 38, Number 6, November - December 2019
John R. Hauser Felix Eggers Matthew Selove
Test & Roll: Profit-Maximizing A/B Tests.
Elea McDonnell Feit Ron Berman
Search Advertising: Budget Allocation Across Search Engines. Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising. Season Ticket Buyer Value and Secondary Market Options.Michael Lewis Yanwen Wang Chunhua Wu
Monetizing Online Marketplaces. Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.Xueming Luo Siliang Tong Zheng Fang Zhe Qu
Frontiers: Asymmetric Effects of Recreational Cannabis Legalization.Pengyuan Wang Guiyang Xiong Jian Yang
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies. Editorial: An Update on the Frontiers Section.Volume 38, Number 5, September - October 2019
Cheng Chou Timothy P. Derdenger Vineet Kumar
A Salesforce-Driven Model of Consumer Choice.Bicheng Yang Tat Y. Chan Raphael Thomadsen
Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts. Time Inconsistency and Product Design: A Strategic Analysis of Feature Creep. Opinion Leaders and Product Variety. Advertising Strategy in the Presence of Reviews: An Empirical Analysis.Brett Hollenbeck Sridhar Moorthy Davide Proserpio
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?Sam Ransbotham Nicholas H. Lurie Hongju Liu
Mobile App Introduction and Online and Offline Purchases and Product Returns.Unnati Narang Venkatesh Shankar
Mobile Hailing Technology and Taxi Driving Behaviors. Introduction to the Special Section on Mobile Technologies.Volume 38, Number 4, July - August 2019
Feihong Xia Rabikar Chatterjee Jerrold H. May
Inference for Product Competition and Separable Demand.Adam N. Smith Peter E. Rossi Greg M. Allenby
Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data. Lead Offer Spillovers.Matthew McGranaghan Jura Liaukonyte Geoffrey Fisher Kenneth C. Wilbur
Search and Learning at a Daily Deals Website.Mantian Mandy Hu Chu (Ivy) Dang Pradeep K. Chintagunta
Learning in Online Advertising. Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network. Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers.Volume 38, Number 3, May - June 2019
Kristina Klein Franziska Völckner Hernán A. Bruno Henrik Sattler Pascal Bruno
Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs. Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic.Beth L. Fossen David A. Schweidel
U-Shaped Conformity in Online Social Networks.Monic Sun Xiaoquan (Michael) Zhang Feng Zhu
Probabilistic Selling for Vertically Differentiated Products with Salient Thinkers.Quan Zheng Xiajun Amy Pan Janice E. Carrillo
Recommending Products When Consumers Learn Their Preference Weights. Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games. Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels.Volume 38, Number 2, March - April 2019
Necati Ertekin Jeffrey D. Shulman Haipeng (Allan) Chen
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.O. Cem Ozturk Pradeep K. Chintagunta Sriram Venkataraman
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?Beth L. Fossen David A. Schweidel
Effectiveness of Product Recommendations Under Time and Crowd Pressures.Kohei Kawaguchi Kosuke Uetake Yasutora Watanabe
Dynamic Online Pricing with Incomplete Information Using Multiarmed Bandit Experiments.Kanishka Misra Eric M. Schwartz Jacob D. Abernethy
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.Brett R. Gordon Florian Zettelmeyer Neha Bhargava Daniel Chapsky
Volume 38, Number 1, January - February 2019
Zijun (June) Shi Kaifu Zhang Kannan Srinivasan
Multimarket Value Creation and Competition. Learning by Doing and the Demand for Advanced Products. Accounting for Discrepancies Between Online and Offline Product Evaluations.Daria Dzyabura Srikanth Jagabathula Eitan Muller
The Performance Measurement Trap.Dmitri Kuksov J. Miguel Villas-Boas
Cooperative Search Advertising. Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers? Identifying Customer Needs from User-Generated Content.