MKTSCI - volume 39 - 2020 论文列表 |
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Volume 39, Number 6, November - December 2020
Heike M. Wolters Christian Schulze Karen Gedenk
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment.Shan Huang Sinan Aral Yu (Jeffrey) Hu Erik Brynjolfsson
Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment. Lifting the Veil: The Benefits of Cost Transparency.Bhavya Mohan Ryan W. Buell Leslie K. John
Critical Condition: People Don't Dislike a Corporate Experiment More Than They Dislike Its Worst Condition.Robert Mislavsky Berkeley J. Dietvorst Uri Simonsohn
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization.Kurt P. Munz Minah H. Jung Adam L. Alter
No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising.Indranil Goswami Oleg Urminsky
Temporal Reframing and Participation in a Savings Program: A Field Experiment. Introduction to the Special Issue on Marketing Science and Field Experiments.Volume 39, Number 5, September - October 2020
Kenan Arifoglu Sarang Deo Seyed M. R. Iravani
Competitive Imperfect Price Discrimination and Market Power.Paul Belleflamme Wing Man Wynne Lam Wouter Vergote
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer. Managing Churn to Maximize Profits. Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts. Upstream Exploitation and Strategic Disclosure. Value of Aggregators. The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections. Search Duration.Volume 39, Number 4, July - August 2020
Ludovic Stourm Raghuram Iyengar Eric T. Bradlow
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites. Improving Text Analysis Using Sentence Conjunctions and Punctuation.Joachim Büschken Greg M. Allenby
Identification and Estimation of Forward-Looking Behavior: The Case of Consumer Stockpiling. Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market. Visual Listening In: Extracting Brand Image Portrayed on Social Media.Volume 39, Number 3, May - June 2020
Tinglong Dai Shubhranshu Singh
"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior.Tong Guo Srinivasaraghavan Sriram Puneet Manchanda
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection.Sam Hui Parthasarathy Krishnamurthy Shiv Kumar Hareesha B. Siddegowda Prachi Patel
Inspiration from the "Biggest Loser": Social Interactions in a Weight Loss Program. Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments. Introduction to the Special Issue on Marketing Science and Health.Volume 39, Number 2, March - April 2020
Tetyana Kosyakova Thomas Otter Sanjog Misra Christian Neuerburg
Explaining Preference Heterogeneity with Mixed Membership Modeling.Marc R. Dotson Joachim Büschken Greg M. Allenby
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test.Bart J. Bronnenberg Jean-Pierre Dubé Robert E. Sanders
Service Product Design and Consumer Refund Policies. Modeling Dynamics in Crowdfunding. Two-Sided Price Discrimination by Media Platforms. Curation Algorithms and Filter Bubbles in Social Networks. Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments.Volume 39, Number 1, January - February 2020
Marco J. W. Kotschedoff Max J. Pachali
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.André Bonfrer Pradeep K. Chintagunta John H. Roberts David Corkindale
Consumer Protection on Kickstarter.Daniel Blaseg Christian Schulze Bernd Skiera
Consumer Reactions to Drip Pricing.Shelle Santana Steven K. Dallas Vicki G. Morwitz
Whose Voice Do We Hear in the Marketplace? Evidence from Consumer Complaining Behavior. What Do News Aggregators Do? Evidence from Google News in Spain and Germany. Protecting Consumers from Themselves: Assessing Consequences of Usage Restriction Laws on Online Game Usage and Spending.Wooyong Jo Sarang Sunder Jeonghye Choi Minakshi Trivedi
Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection.Matthias Hunold Reinhold Kesler Ulrich Laitenberger
Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets.Yan Lu Debanjan Mitra David Musto Sugata Ray
Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry.Ali Umut Guler Kanishka Misra Vishal Singh
Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?Garrett A. Johnson Scott K. Shriver Shaoyin Du
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. Introduction to the Special Issue on Consumer Protection.