MKTSCI - volume 40 - 2021 论文列表 |
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Volume 40, Number 6, November - December 2021
Davide Proserpio Isamar Troncoso Francesca Valsesia
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales.
Ali Goli Pradeep K. Chintagunta
Measuring Competition for Attention in Social Media: National Women's Soccer League Players on Twitter. Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households.Chen Lin Yuxin Chen Jeongwen Chiang Yufei Zhang
Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity.Laura J. Kornish Sharaya M. Jones
"Meet Me Halfway": The Costs and Benefits of Bargaining.Xu Zhang Puneet Manchanda Junhong Chu
Modeling Dynamic User Interests: A Neural Matrix Factorization Approach.Paramveer S. Dhillon Sinan Aral
Informational and Noninformational Advertising Content. Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence from an Experiment on Airbnb. Editorial: Acknowledgments, Stocktaking, and Farewell.Volume 40, Number 5, September - October 2021
Dinesh Puranam Vrinda Kadiyali Vishal Narayan
Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform.Shijie Lu Dai Yao Xingyu Chen Rajdeep Grewal
Internalization of Advertising Services: Testing a Theory of the Firm.Birger Wernerfelt Alvin Silk Shuyi Yu
Competitive Advertising on Brand Search: Traffic Stealing and Click Quality. Targeted Advertising and Consumer Inference. Estimation of Preference Heterogeneity in Markets with Costly Search.Ilya Morozov Stephan Seiler Xiaojing Dong Liwen Hou
Understanding Large-Scale Dynamic Purchase Behavior.Bruno J. D. Jacobs Dennis Fok Bas Donkers
Digitization and Flexibility: Evidence from the South Korean Movie Market.Joonhyuk Yang Eric T. Anderson Brett R. Gordon
Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb.Shunyuan Zhang Nitin Mehta Param Vir Singh Kannan Srinivasan
Volume 40, Number 4, July - August 2021
Patrick Bachmann Markus Meierer Jeffrey Näf
Low-Price Guarantees in a Dual Channel of Distribution. Do "Made in USA" Claims Matter? The Effect of Individual Online Reviews on Purchase Likelihood. Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from the Digital Publishing Industry.Xiaolin Li Chenxi Liao Ying Xie
The Short-Run Effects of the General Data Protection Regulation on Technology Venture Investment.Jian Jia Ginger Zhe Jin Liad Wagman
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares.Jean-Pierre Dubé Ali Hortaçsu Joonhwi Joo
Price Salience and Product Choice. Scalable Optimal Online Auctions.Volume 40, Number 3, May - June 2021
Manish Gangwar Nanda Kumar Ram C. Rao
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment.Shijie Lu Koushyar Rajavi Isaac Dinner
Media Platforms' Content Provision Strategies and Sources of Profits.Wilfred Amaldoss Jinzhao Du Woochoel Shin
Can Non-tiered Customer Loyalty Programs Be Profitable?Arun Gopalakrishnan Zhenling Jiang Yulia Nevskaya Raphael Thomadsen
The Fateful First Consumer Review.Sungsik Park Woochoel Shin Jinhong Xie
Scalable Data Fusion with Selection Correction: An Application to Customer Base Analysis.Daniel Minh McCarthy Elliot Shin Oblander
A Dynamic Model of Optimal Retargeting. Endogenous Evaluation and Sequential Search. A Theoretical Analysis of the Lean Start-up Method.Volume 40, Number 2, March - April 2021
Savannah Wei Shi Michael Trusov
Entry of Platforms into Complementary Hardware Access Product Markets. Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements.Beth L. Fossen Girish Mallapragada Anwesha De
How and When to Use the Political Cycle to Identify Advertising Effects.Sarah Moshary Bradley T. Shapiro Jihong Song
Economic Impact of Category Captaincy: An Examination of Assortments and Prices.Madhu Viswanathan Om Narasimhan George John
Cryptocurrency Adoption with Speculative Price Bubbles. Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors. Targeting and Privacy in Mobile Advertising.Volume 40, Number 1, January - February 2021
Yogesh V. Joshi Andrés Musalem
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House. Price Fairness and Strategic Obfuscation.William J. Allender Jura Liaukonyte Sherif Nasser Timothy J. Richards
When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance. The End of the Express Road for Hybrid Vehicles: Can Governments' Green Product Incentives Backfire?Cheng He O. Cem Ozturk Chris Gu Jorge Mario Silva-Risso
Preference Learning and Demand Forecast. The Impact of Coupons on the Visit-to-Purchase Funnel.Arun Gopalakrishnan Young-Hoon Park
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb. Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness. Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms.