Using the uses and gratifications theory to understand gratifications sought through text messaging practices of male and female undergraduate students

摘要

This study focused on the Uses and Gratification (U&G) Theory and analyzed the seven most highly sought gratifications using SMS text messaging and discovered current trends as to which uses and gratifications are most and least popular as well as significant differences between male and female texters when U&G is applied. A total of 513 college students who voluntarily participated in the study revealed that there were sex differences among specific uses and gratifications sought through text messaging.