Exploring Koreans’ smartphone usage: An integrated model of the technology acceptance model and uses and gratifications theory

作者：

Highlights：

• An integrated model of U&G approach and TAM proved its usefulness in this study.

• MR and MI had positive effects on PEOU and PU in the context of smartphones.

• The smartphone use is affected relatively more by MI than by MR.

摘要

•An integrated model of U&G approach and TAM proved its usefulness in this study.•MR and MI had positive effects on PEOU and PU in the context of smartphones.•The smartphone use is affected relatively more by MI than by MR.

论文关键词：Smartphone,Technology acceptance model,Uses and gratifications,Instrumental use,Ritualized use

论文评审过程：Available online 30 June 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.06.002