Why girls go pink: Game character identification and game-players’ motivations
作者：
Highlights：
• A framework to understand pink game play motivations is proposed and tested.
• Game character identification, playing time, and age are used to explain motivations.
• Social interaction is the most important motive for girls to play pink games.
• Identification with game characters explains motivational strength.
• Identification and motivations are intensified with playing time.
摘要
•A framework to understand pink game play motivations is proposed and tested.•Game character identification, playing time, and age are used to explain motivations.•Social interaction is the most important motive for girls to play pink games.•Identification with game characters explains motivational strength.•Identification and motivations are intensified with playing time.
论文关键词：Game,Girl,Identification,Motivation,Uses and gratifications,Social role theory
论文评审过程：Available online 27 July 2013.
论文官网地址：https://doi.org/10.1016/j.chb.2013.06.046
