Internal and external influences on social networking site usage in Thailand

作者：

Highlights：

• Thai people were motivated to use social networking sites for six reasons.

• Thais used social networking sites because of external influences such as media.

• External factors were more influential than internal predicting time spent on SNS.

• Thai people who were motivated to use SNS for relaxation spent more time on Facebook.

• Females would spend more time using YouTube, Twitter, and Hi5 than males.

摘要

•Thai people were motivated to use social networking sites for six reasons.•Thais used social networking sites because of external influences such as media.•External factors were more influential than internal predicting time spent on SNS.•Thai people who were motivated to use SNS for relaxation spent more time on Facebook.•Females would spend more time using YouTube, Twitter, and Hi5 than males.

论文关键词：Uses and gratifications,Theory of Reasoned Action,Social networking sites,Motivation,External influences,Thailand

论文评审过程：Available online 10 August 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.07.016