Mozart or metallica, who makes you more attractive? A mediated moderation test of music, gender, personality, and attractiveness in cyberspace

作者：

Highlights：

• Background music of a website affects the website owner’s perceived personality.

• Background music of a website affects the website owner’s perceived attractiveness.

• Website background music influences impression formation.

• Music stereotypes exist not only offline, but also online.

• Males and females are attached to different music stereotypes, even in cyberspace.

摘要

•Background music of a website affects the website owner’s perceived personality.•Background music of a website affects the website owner’s perceived attractiveness.•Website background music influences impression formation.•Music stereotypes exist not only offline, but also online.•Males and females are attached to different music stereotypes, even in cyberspace.

论文关键词：Personal website,Online identity,Music stereotype,Gender bias,Lens model,Personality

论文评审过程：Available online 14 August 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.07.026