Testing alternative models of individuals’ social media involvement and satisfaction

作者：

Highlights：

• Introduces social media involvement and social media satisfaction to TAM 3.

• Provides insights into the underpinning of the process of social media usage.

• Determines that involvement and satisfaction are dual mediators on usage intention.

• Social media satisfaction shows a significant effect on usage intention.

• The strength of the path coefficients in the model varies by the country data set.

摘要

•Introduces social media involvement and social media satisfaction to TAM 3.•Provides insights into the underpinning of the process of social media usage.•Determines that involvement and satisfaction are dual mediators on usage intention.•Social media satisfaction shows a significant effect on usage intention.•The strength of the path coefficients in the model varies by the country data set.

论文关键词：Social media sites,User satisfaction,Social media usage intention,Involvement,TAM 3,Three alternative models

论文评审过程：Available online 10 August 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.07.022