Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe
作者：
Highlights：
• In response to new EU regulations, new Dutch cookie legislation requires prior informed consent.
• Dutch Internet users have insufficient knowledge when confronted with targeted advertising.
• Older and less-educated groups were most concerned about their privacy.
• Most users intended to protect their online privacy but not by reading privacy statements.
• Government should not only focus on enhancing OBA knowledge but also on reducing concerns.
摘要
•In response to new EU regulations, new Dutch cookie legislation requires prior informed consent.•Dutch Internet users have insufficient knowledge when confronted with targeted advertising.•Older and less-educated groups were most concerned about their privacy.•Most users intended to protect their online privacy but not by reading privacy statements.•Government should not only focus on enhancing OBA knowledge but also on reducing concerns.
论文关键词：Targeted advertising,Informed consent,Privacy concerns,Survey,Coping
论文评审过程：Available online 14 December 2013.
论文官网地址：https://doi.org/10.1016/j.chb.2013.11.008
