A tale of two social networking sites: How the use of Facebook and Renren influences Chinese consumers’ attitudes toward product packages with different cultural symbols
作者：
Highlights：
• Chinese individuals in the U.S. use Facebook and Renren for cultural learning purposes.
• Chinese individuals’ use of Facebook reflects their orientation toward American cultures.
• Chinese individuals’ use of Renren reflects their orientation toward Chinese cultures.
• The use of Facebook and Renren is associated with people’s language proficiency.
• The use of Renren affects people’s evaluations of product packages with cultural symbols.
摘要
•Chinese individuals in the U.S. use Facebook and Renren for cultural learning purposes.•Chinese individuals’ use of Facebook reflects their orientation toward American cultures.•Chinese individuals’ use of Renren reflects their orientation toward Chinese cultures.•The use of Facebook and Renren is associated with people’s language proficiency.•The use of Renren affects people’s evaluations of product packages with cultural symbols.
论文关键词：Social networking site,Facebook,Renren,Acculturation,Cultural identity,Country-of-origin
论文评审过程：Available online 28 December 2013.
论文官网地址：https://doi.org/10.1016/j.chb.2013.12.004
